Key findings in a nutshell:
- South African Facebook users increase from around 8 a.m. peaking at 9 a.m.
- Facebook users increase to peak again at 8 p.m.
- The greatest dip in Facebook users occur between 9 p.m. and 6 a.m.
- Best time to post is Weekdays: particularly Tuesday, Wednesday, Thursday
The best time to post on facebook in South Africa
What is the best time to post on Facebook in South Africa? A question asked countless times by many marketers. But, why do we continue to ask this question? Most Marketer believe that the best time is dependent on your facebook following and type of business. Yes, there is truth in this. But, having studied when my clients fans are online I could establish a trend in the way South Africans use Facebook. More importantly, would go as far as to say they use social media at same time and in similar fashion.
Why is this important
The fact that you have 2000 or more follower does not guarantee optimal engagement. It’s all about timing. Every follower can’t see every post because they use Facebook at different times. So it makes sense to post when most of your follower are online, right?
How was it carried out
In the first month of service I create a post schedule for my clients to determine the best time to post on Facebook. This involves posting first thing in the morning, before lunch, after lunch and late afternoon. As a result, this allows me to establish an effective post schedule that will heighten their engagement. Moreover, I could then combine the insights gathered from clients and to my surprise a trend emerged.
Who was involved
I wanted to get the complete picture of the best time to post on facebook in South Africa. As a result, I made use of Insights gathered from businesses across various industries as seen below:
DIY Superstore (Hardware store, 25 000 followers)
The Chop Shop (Barbershop, 1 543 followers)
WSI Durban (Digital marketing, 2 019 followers)
What was found
NB: Facebook shows the data in Pacific time zone, which is 10 hours behind South Africa. So, Click here for conversions.
What I found is that most users are online at 9 a.m. and then again at 8 p.m. See the insight below on the best time to post on facebook in South Africa:
DIY Superstore
The Chop Shop
WSI Durban
How to do it yourself
Want to see if your business has a similar trend to the best time to post on Facebook in South Africa. Then follow the instructions below:
Step 1:
Step 2:
Step 3:
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