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Is scheduling Instagram posts on your to-do list for 2020?
It should be!
Scheduling Instagram posts (and your Instagram Stories!) with an all-in-one Instagram marketing platform is a great way to save time, but it can also help you attract more followers, get more traffic and sales, and drive better results with your Instagram Stories.
Rather than spending 30 minutes every day coming up with new content for your account, you can use a free Instagram scheduler like Later to prep a week’s worth of posts and stories in under an hour!
For example, set time aside on Sunday or Monday mornings to prepare and schedule Instagram content for the week, including posts, stories, captions, hashtags, and more.
This helps them free up a ton of time during the week — time they can spend growing their business, engaging with their community, and planning future Instagram campaigns!
When someone lands on your profile, you only have a few seconds to convert them into a follower, and this is often decided by a quick glance or scroll of your feed.
That’s why I love Later because they show you how your feed will look by combining the posts you have scheduled. The Later’s Visual Instagram Planner makes it super easy to plan and design the perfect Instagram feed:
All you have to do is drag & drop your photos onto the visual planner, re-arrange them to see how they’ll look in your feed, and save to schedule them!
With new Instagram accounts popping up every single day, capturing and holding onto your audience’s attention is getting more and more difficult.
Thankfully, there are still a few ways to break through all the noise. And one of the best steps you can take is to post when your audience is actively scrolling on Instagram.
So how do you do this?
Well, one option is to go into your Instagram Insights (you’ll need an Instagram business account to do this), review your audience metrics to find your best times, and then remind yourself to post at those times each day. But this is far from ideal when you’re busy running a business!
A much more effective option is to use Later’s Best Time to Post feature, which automatically calculates your top 7 posting times each week and then highlights these times on your Later calendar.
Beyond planning the look of your feed, one of the most time-consuming (and challenging!) parts of posting to Instagram is writing your captions.
A good caption can be the difference in whether someone clicks on the link in your bio, comments on your post, or takes some other kind action on your account. And it’s not something that can be typed out on a whim!
Rather than coming up with new, clever captions every single day, a better option is to write your captions in advance when you’re feeling creative or in the “writing zone.”
When used correctly, Instagram hashtags can help you grow your reach, get more engagement, and attract more followers.
But in order to be successful with hashtags on Instagram, you need to be strategic about what hashtags you use and when you use them.
For example, instead of using the most popular Instagram hashtags like #love and #ootd, you should be looking for the top hashtags that have an engaging community behind them and are specific to your audience or industry.
Need some help finding these niche and industry-specific hashtags? Then you may want to check out Later’s Hashtag Suggestions feature.
Hashtag Suggestions works by automatically finding relevant hashtags for your posts based on other hashtags that you use.
For example, let’s say you’re posting a photo of a beautiful bedroom to promote your business that sells linens. All you have to do is know one relevant hashtag (like #livesimply), put it into Hashtag Suggestions, hit “Suggest,” and the feature will immediately generate 30 other hashtags, sorted by relevance.
Your Instagram Insights are filled to the brim with useful data about your followers, account, and the performance of the stories and posts you’ve shared. But taking those insights and actually applying them your strategy can be difficult!
Your Instagram analytics can only be accessed from within the Instagram mobile app, so you either need to constantly open the app to review your Insights or manually copy them to a different location.
A much easier way to optimize your posts before they go live is to use Later’s Instagram Analytics feature, which is conveniently located on your Later dashboard.
When you track your account’s analytics with Later, you can easily review your insights and apply your learnings to your strategy when you’re scheduling Instagram posts and planning your feed.
TIP: if you notice that you get more comments on Instagram posts that feature people in them, you can take that insight and immediately apply it your content strategy by scheduling more people-focused posts.
One of the most important ingredients for a successful Instagram account is consistency — aka posting on a regular basis.
By keeping a consistent flow of posting, you’re essentially letting your followers know what to expect from you on a regular basis — you’ll be more top of mind, and thanks to the algorithm, top of their feed too!
This is another great reason to schedule Instagram Stories. By planning and scheduling Instagram stories in advance, you can build consistency and get content out there even on days when you don’t have time to create stories.
Since Instagram only gives you one clickable link in the app (the link in your bio), it can very difficult to drive traffic and sales from your account.
Sure, you can use some of Instagram’s latest shopping features, but if your goal is to get users off your profile and onto your website, there’s not a lot you can do.
Lucky for you, there’s an easier way to sell on Instagram: by using Linkin.bio to create a clickable, shoppable Instagram feed.
With Linkin.bio, you can add links to any of the Instagram posts that you’ve published through Later, which helps direct your Instagram audience to the right content or products on your site.
When someone clicks on the link in your bio, they’ll be taken to a web and mobile-optimized landing page that resembles your Instagram feed, and clicking on a photo will take you to a specific URL
If you’re a retail store, you could add the link to buy a specific product to your Instagram post. And when people click the link in your bio, they can browse all your products and shop your feed.
At the end of the day, it’s about spending less time posting to Instagram and more time growing your business and community. Need a little help, then check out my services and schedule a consultation – its free !!
Great marketing doesn’t just tell the story of a product; it turns customers into passionate storytellers.
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