How to use Pinterest to Grow your Business

We have all fell into the Pinterest rabbit hole pinning away at recipes, DIY, designs. So, ask yourself…is it time to get your business on Pinterest? The answer is Yes and these 5 steps will show you how to use Pinterest to grow your business.

Pinterest has transformed from being inspiration station to being one of the largest search engines available and a potent tool to growing your business. Moreover, it is equal to Wikipedia and YouTube in search engine rankability. 

People who pin an image containing your product expect to be taken to your product page, it’s this research mindset that makes Pinterest the best at driving traffic to your website. Better still, Pinterest is a highly social asset with a long-term lifespan.

Are you tired of your Facebook and Instagram posts getting shoved down the timeline, being seen by no one after just a few days? Pinterest is the solution, as pins do not disappear but live on, remaining top of the page whilst generating traffic across its lifespan.

Here are 5 tips to unlocking the crazy potential Pinterest has to grow your business.

1- Include your keywords on the pin itself

What does this mean? Well, the Pinterest algorithm can read the text contained on the image of your pin. So, it’s clear why it is important to include keywords within the actual text on the pin itself.

2- Relate your image to your topic

Even more remarkable is Pinterest ability to “see” and recognize an image as well.

Early on when I started with Pinterest, my pins were mostly on solid colour backgrounds. Then I changed to images associated with marketing such as phones and computers which resulted in my traffic skyrocketing.

3- Be the first to pin your pin

In a nutshell, this involves creating a new pin then directly pinning that pin to your most relevant board. This will help you get discovered on Pinterest and make your pins easy to navigate.

4- Claim your website on Pinterest

This is especially important for a beginner. It will increase your authority, traffic and impressions. Follow this link to find out How to claim your website on Pinterest.

5- Streamline Pinterest with tailwind to grow your business

Tailwind is the official marketing partner of Pinterest. It optimises your pinning calendar by automatically publishing your pins when your audience is most likely to see them. Other great benefit include the Tailwind Tribe, weekly email updates and pin inspector. I would highly recommend you check it out (https://www.tailwindapp.com/pinterest).

Here are my best tips to grow your business with Pinterest:

• Include your Keywords on the Pin itself
• Relate your image to your topic
• Be the first to Pin your Pin
• Claim your website on Pinterest
• Streamline Pinterest with Tailwind

You know now know Pinterest is more than  catchy captions and pretty pictures. You want to get noticed, but don’t have the time to dedicate to it. I’m here to help, by creating a custom strategy whilst seamlessly managing your Pinterest account, so you can focus on what you’re really good at…running your business. Get started today.